It’s the non-judgemental brand that has stood the test of time. Sexyland celebrated 21 years in the adult industry this year, forging ahead on the path for pleasure.
The overall experience of shopping at a stereotypical adult store has an air of ambivalence that, on surface level, is uneasy. Irrespective of age, persuasion, budget or situation, there’s no room for discomfort, shame or embarrassment. Taboo be gone because an arguably gentrified and transformative opportunity is headlining the show.
With Sexyland celebrating 21 years in the adult industry this Valentine’s Day, its longevity and expertise is bolstered by an additional asset: adaptation.
Twenty-one years in the adult industry stands for something. Gone are the days of the taboo, hidden world of adult electronic goods with consumers jumping from the dark and dingy bricks-and-mortar retail. Today, women reign the purchases and the experience has matured in response. With an estimated growth within the online adult toy market of USD $5.74 billion during 2020–2024 and maintaining a current worth of USD $31.25 billion globally in 2020 – in the climate of a global pandemic – Sexyland sales were thrusted beyond their original projections.
This is due to the billion-dollar industry propelling Sexyland’s sales into the stratosphere, with an 80% surge in online sales in March 2020 thanks to the help of self-isolators with nowhere to go, nothing to do and all day to do it in.
Additionally, the global adult toy market is estimated to reach USD $36.1 billion by the end of 2027, with growth at a GAGR of 5.7% over the period between 2020–2027.
To put this in perspective, there was a total of USD $21 billion in global sales in 2017, transforming the industry into one that is ten times the size of the electric toothbrush market and slightly more than what the world spent on microwave ovens in 2019.
2021 may have forced us to flirt with face masks but it also reiterated the trend of the growing online adult industry. Key data released from Sexyland Australia’s ecommerce platform confirmed Victorians weren’t locked out of love last isolation. Over the 2021 Valentine’s Day weekend, sales increased by 763% in comparison to Valentine’s Day 2020.
Pioneering the notion that self-pleasure should only be enjoyed not just by those with a Y chromosome, Sexyland swapped dirty DVDs with ultra-modern synchronising Bluetooth devices perfect for socially distanced couples.
The adult industry has gone digital. We aren’t necessarily talking about the increase in live-cam culture, but that technology has advanced to bring people together through the power of an iPhone. In April 2017, the Canadian adult manufacturer, We-Vibe, launched its two-way controlled We-Connect app that was made available free of cost on Apple and Android devices. Later that year, the company reported two million customers had used its products worldwide. Research and Market’s correspondingly reported that the availability of rechargeable, noiseless, compact and portable vibrating devices are expected to impel growth.
As for the general retail landscape, the Asia Pacific region is the fastest-growing market for adult toys. Research and Market’s indicate that China and Australia are thrusting revenue generators into the market. Female adult toys are the fastest-growing retail sector, with single women being the leading contributors to this key market.
Female-led global growth has been bolstered by Australian sales, with exclusive Sexyland ecommerce data stating 23% of consumers were women aged 18–24 and 34% being women aged 25–34. This is the empowerment of a new generation: they say it like it is, and tell you how they like it. One study published by the University of Toronto surveyed 1,408 female participants aged 18–81 found 52.3% had either used or owned a pleasure product. Sexuality has no confines when it comes to gender – it’s everyone’s playground.
Driving the future of online adult retail, Sexyland’s virtual retail landscape capability allows for exploration of your sexual self, online. Featuring Australia’s largest range of adult goods, shoppers have access to real-time ‘Fun Specialists’ via live chat to assist in the purchasing process. Further, Sexyland offers a ‘Quickie 2-Hr Delivery’ service in select cities, complete with discreet packaging.
Consider Sexyland your fun friend that’s here to make pursuing your sexual inclinations pleasurable. To add to the abundance of excitement, you can look forward to their new store opening in Adelaide later in 2021.