A targeted travel voucher program will be launched to encourage visitation to the West Coast as part of a $1 million support package being offered by the Rockliff Liberal Government.
The support package has been developed to support operators in the region who are impacted by the temporary shutdown of the West Coast Wilderness Railway while it undergoes major upgrades.
The package is designed to drive visitation to the West Coast during the shutdown and ensure that local operators can continue to invest in their businesses during the winter period.
Premier and Minister for Tourism, Jeremy Rockliff, said the travel voucher program was just one part of a broader package being provided by the Tasmanian Liberal Government.
“The West Coast Wilderness Railway is one of the region’s major drawcards, and we recognise that the temporary shutdown of the Railway is having an impact on our tourism operators and the region,” the Premier said.
“That’s why we have developed a $1 million support package to encourage Tasmanians to visit the West and enjoy everything it has to offer.
“As part of this package, we are launching a $300,000 targeted travel voucher program to stimulate activity for operators.
“We have seen huge success in past travel voucher programs, and I have no doubt that this incentive program will deliver significant benefits to the region.”
Following feedback from the industry, the program will be business-led and delivered as a rebate scheme to ensure maximum benefit to the region and efficient facilitation through the Department of State Growth.
From midday, Monday 17 July, eligible businesses can register to offer incentives (discounts/vouchers) to their customers for the months of August, September and October.
Once approved, eligible businesses will be able to offer their incentives to customers directly with between 50 per cent (minimum) and 80 per cent (maximum) off, and seek rebates from the Department of State Growth. The specific percentage is also at the discretion of businesses.
The West Coast Support Package has been developed by the Tasmanian Liberal Government in consultation with Tourism Industry Council Tasmania (TICT), West by North West (WxNW) and the West Coast Council.
More details on the Scheme are available: https://www.business.tas.gov.au/travelvouchers
