Cosy Cooking: Winter Warmers TikTok Food Trend Takes Off

HelloFresh
  • TikTok users lean into winter warmers with Cosy Cooking
  • With over 25 million views and counting, the trend combines soothing qualities of ASMR videos with warming comfort food recipes
  • Culinary experts explain the popularity behind the videos with the perfect recipes to try the trend

New research by HelloFresh reveals TikTok’s latest foodie trend this winter is Cosy Cooking with over 25 million views on the app so far.

From stews to soups, pies to one-pot dinners, popular winter dishes are often synonymous with hearty, warming recipes.

The latest FoodTok trend combines winter warmer recipes, like beef casserole, sausage and mash, bolognese and ramen; with soothing soundtracks and immersive audio, for the ultimate viewing pleasure.

To celebrate the trend, experts at HelloFresh reveal the top 2023 winter food trends and dishes to try the cosy cooking trend at home.

2023 Winter Food Trends

  • Retro returns: The 80s staples of chowder and meatloaves are due a return this winter according to HelloFresh. Packed with flavour and promising a hearty, filling punch, these household dinners are comforting dishes for the winter months.

  • One-pot and slow cooked meals: Winter is the season of woolly jumpers, hot chocolate and your mum or dad busting out the slow cooker for a season’s service. Convenience as well as eating-in is king at this time of year, so meals that people can pop into a pot and leave will increase in popularity. Also means less dishes to clean!

  • Pies: Pies are a beloved winter dish for Australians and also offer an easy way to pack in the veggies. For a rich flavor, slow cook your filling for a couple hours before finishing it in the oven.

Cosy Cooking Recipes

Chinese BBQ Prawn Noodle Soup with Veggies

Chicken & Homestyle Gravy with Parmesan Mash & Garlic Veg

One Pot Creamy Prawn & Corn Soup

/Public Release.