EOI released to develop Addinsight

The State Government will release an Expression of Interest (EOI) for the future development of the Addinsight traffic network software.

An opportunity exists to turbo charge the service AddInsight provides by allowing private sector expertise, capital and creativity to further develop this technology.

Addinsight was developed by the State Government in 2012 and provides real-time and predictive updates on traffic movements and congestion by using beacons installed on the road network to identify movement of devices (including Bluetooth and Wi-Fi).

The data captured by the software is de-identified and aggregated and utilised by the Government’s Traffic Management Centre (TMC) to monitor and improve traffic flow.

It has since been licenced to other traffic management centres across Australia and New Zealand.

Addinsight is operating in a dynamic and rapidly emerging market and would require a substantial amount of taxpayer dollars to ensure the software remains relevant and up to date.

That’s why the Government believes the time is right to seek out the technical expertise to further develop and invest in the technology and ultimately deliver a better experience for users.

“Addinsight is an innovative approach to traffic management and the fact that it is now being used by other traffic management centres across the country is a testament to those involved in its development,” said Minister for Transport, Infrastructure and Local Government Stephan Knoll.

“Addinsight is operating in a dynamic and rapidly emerging market and the State Government does not believe taxpayers should continue to fund the development of this technology.

“In this fast-paced technology sector, there are potential options to use and expand the program into other markets, including logistics or queue management.

“It could also integrate with smart cities or other traffic and planning initiatives, or further synergise with other traffic management products, which should be explored to maximise its use and potential.

“As such, the future of Addinsight technology, software and uses extends far beyond core State Government business.”

The State Government remains open and flexible as to the potential structure of AddInsight through this process.

However, the State Government will seek conditions that will retain data security provisions as well as guaranteeing continued use of the Addinsight data for the betterment of the State.

The Government will also seek to provide ongoing support to the potential third party by way of enabling the Adelaide network to be used as a test-bed for ongoing enhancements to the software.

An app was also developed for public use in 2016, which lets users quickly see if their route to work or home is congested and whether there are any time delays.

Addinsight will continue to operate as normal and the Government is committed to providing the same level of service that is currently provided to existing customers.

Following the EOI phase, the Government will seek refined proposals from shortlisted companies with the aim of agreeing to terms with a preferred provider by mid-2020.

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