The ABC is the number one streaming network in GfK survey 1 with our highest ever streaming result of 28.4%, further demonstrating our successful transition to a digital first media organisation.
Bolstered by the Hottest 100 campaign, survey 1 saw triple j’s linear reach grow +12% when compared to S8 2023 and is also up when compared to the same time last year.
These strong linear results are in addition to the phenomenal results on digital and social platforms. This year, the countdown reached an estimated 34.5% of all Australians across all ABC platforms, including live radio. More than 2.35 million people voted in the countdown with more than 70% of those coming from under 30’s.
ABC saw huge audiences during this year’s countdown with 3.64 million live streams accessing the Hottest 100 across ABC platforms. Audiences also used social media to access the countdown with 10.8 million social video views relating to the countdown over the weekend marking a 355% increase compared to last year.
RN’s reach grew +15% overall when compared to S8 2023, the highest increase for any network this survey. This was RN’s best survey since 2022 with share also up in 3 out of the 5 markets.
This is in addition to RN branded podcasts performing well in the Triton podcast ranker released yesterday. Of the 30 ABC titles in the top 200, 13 were from the team at RN.
Across our local radio network, we have seen some encouraging results in our new line ups. In Sydney, Breakfast with Craig Reucassel is up in reach in his first ever survey and Evenings with Renee Krosch Monday-Thursday and Sirine Demachkie on Friday grew in both reach and share.
In Melbourne, Afternoons with Trevor Chappell and Drive with Ali Moore are both up in reach after they were appointed to their slots late last year.
Since the start of the year, the ABC has had record highs on live streams in each of the 5 capital city markets based on our internal measures. In the final week of the survey period, we set a new record for weekly live streams at 1.05 million.
This survey period also saw remarkable growth in social video views across the 5 capital cities network with an average of 4.9 million video views each week representing a significant +316,000 increase on S8 2023 and a +682,000 increase on the 2023 average.
ABC Head of Audio Ben Latimer said: “Congratulations to triple j on a strong first survey and the overall success of their Hottest 100 campaign.”
“These results demonstrate that triple j is leading the way as a truly multi-platform offering and is a testament to the countdown’s beloved place among young Australians.
“We made significant line-up changes across the local radio network this year and we’re seeing the impact of those changes on our linear numbers. This is entirely expected, and we know our line ups will find their audiences given some time.
“It is promising to see Craig grow reach for Sydney Breakfast in his first survey among some other early indicators that the changes we have made are the right ones.
“The ABC is committed to meeting audiences where they are, and it is encouraging to see our capital city networks expanding their reach on live streaming and across our social channels.”
