Media release 22 September 2020
COVID-19: More Australians Working from Bed – Survey
Australians are spending more time working from bed during the pandemic according to new research.
The new data shows 40% of respondents have increased the amount of time they spend in bed as a result of restrictions due to COVID-19.
The Ecosa poll found a seventh (13%) of Australian’s are working more from bed with a quarter (27%) just relaxing more under the covers[1].
Alice Allen, spokesperson for Ecosa one of the country’s largest online bed retailers, says there has been a surge in demand throughout the country with more time being spent in bed.
She says as a result, the company has just had its best week of sales in its five-year history.
Allen says the Australian market has grown more than 100 percent per month over the past 12 months and the recent lockdown has accelerated that even faster with a sales record which saw more than 3,000 products shipped in a single week.
“The feedback we are getting from a number of our consumers is they are spending more time in bed – many of them working from their beds. The online model where you can get a bed, mattress and bedding products delivered next day in a compressed format which makes them easy to manoeuvre inside the house is proving particularly popular at the moment.
“This trend is in line with other international studies which show one in four people working from home during the coronavirus lockdown admit to at some point logging on from their bed.
“The research has found that after the dining table (45%) and couch (40%), 25% of respondents admit to working from their bed[2].
“We know that the more time people spend in bed, the more likely we are to want to upgrade their bed and mattress,” she says.
Allen says a new research programme, The International COVID-19 Sleep Study (ICOSS), is underway at the University of Oxford which is investigating the impact of COVID-19 pandemic on sleep in adults[3].
Quality sleep she says is essential for our physical and mental health and the new survey will examine what sleep problems have emerged and how sleep patterns have changed along with which groups are most affected.
Allen says the data will be shared with a large international database to improve understanding of the global impact of COVID-19 on sleep.
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High res images can be found here
Written by Impact PR for Ecosa.
