Retail Spending Falls For Eighth Quarter In Row

The total volume of retail sales fell 1.9 percent in the December 2023 quarter according to figures released by Stats NZ today. This follows falls in seven consecutive quarters, after adjusting for price and seasonal effects.

QuarterActual Seasonally adjustedTrend
Dec-18258554430002363694800023527360000
Mar-19233075590002376195000023738924000
Jun-19231854890002389329000023956461000
Sep-19232206540002430346300024263053000
Dec-19267090780002441743400024386709000
Mar-20238534770002435117500024519085000
Jun-20199257620002047744000024550138000
Sep-20250922330002612329400025331820000
Dec-20279776840002565759400025687963000
Mar-21254266540002614303200026292843000
Jun-21265116650002717948100026573352000
Sep-21238027070002472865100026744242000
Dec-21291993410002681923900026769489000
Mar-22260074110002672269800026942615000
Jun-22255351640002618975100026704582000
Sep-22249693690002595473300025867269000
Dec-22280260470002570084500025694677000
Mar-23249391970002548859600025506120000
Jun-23246304470002534329100025402212000
Sep-23241132700002515100900025111368000
Dec-23268747390002466277800024702236000

“Ongoing falls in retail activity over the last two years were marked by a fall in most industries in the December quarter,” business financial statistics manager Melissa McKenzie said.

“Industry (ANZSIC06)”“$”
“Pharmaceutical and other store-based retailing”” 5436000″
“Liquor retailing”” -1194000″
“Non-store and commission-based retailing”” -7722000″
“Electrical and electronic goods retailing”” -9686000″
“Furniture“-12002000”
floor coverings“-13211000”
houseware“-24631000”
and textile goods”“-36701000”
“Specialised food retailing”“-40978000”
“Supermarket and grocery stores”“-44473000”
“Department stores”“-47116000”
“Accommodation”“-48446000”
“Hardware“-54699000”
building“-62273000”
and garden supplies”“-90536000”
“Recreational goods retailing”
“Clothing
footwear
and personal accessories”
“Fuel retailing”
“Food and beverage services”
“Motor vehicle and parts retailing”

Fourteen of the 15 retail industries had lower sales volumes in the December 2023 quarter compared with the September 2023 quarter.

The largest contributors to the fall in retail activity in the December 2023 quarter were:

  • motor vehicle and parts retailing – down 2.5 percent
  • food and beverage services – down 2.4 percent
  • fuel retailing – down 3.6 percent.

The only industry with an increase was pharmaceutical and other store-based retailing, up 0.3 percent. This industry includes retail of pharmaceuticals, cosmetics, stationery, flowers, duty-free goods, and other store-based retailing.

Without adjusting for price and seasonal effects, total retail sales values fell 0.4 percent in the December 2023 quarter compared with the December 2022 quarter. This is the first fall since those seen during nationwide COVID-19 lockdowns in the September 2021 and June 2020 quarters. The last fall prior to COVID-19 was in the September 2009 quarter.

Updated seasonal adjustment methodology

We have enhanced the seasonal adjustment methodology for the Retail Trade Survey and resumed publication of trend series.

See Update to seasonal adjustment methodology for the Retail Trade Survey for more information.

/Stats NZ Public Release. View in full here.