New campaign puts focus on non-physical forms of domestic and family violence


The Palaszczuk Government has launched a new awareness campaign during Domestic and Family Violence Prevention Month to help Queenslanders identify all forms of domestic and family violence (DFV).

Premier Annastacia Palaszczuk said domestic and family violence is not always physical and can affect Queenslanders of all ages.

“We know domestic and family violence isn’t just physical,” the Premier said.

“Often it involves financial abuse, social abuse, isolation or even the use of technology to torment. All of these things can be just as dangerous as physical abuse.

“This new campaign aims to educate Queenslanders on how to recognise all forms of domestic and family violence and what support is out there.

“This is part of my government’s ongoing record investment to tackle domestic and family violence which includes the generational reforms we’re working on.”

Minister for Women and Minister for the Prevention of Domestic and Family Violence Shannon Fentiman said communities across the State have been impacted by recent tragic events that has left people asking ‘What can I do?’.

“This new state-wide campaign is a critical part of letting Queenslanders know just that,” Minister Fentiman said.

“The new campaign which begins today will target all Queenslanders through digital advertising channels, social media and Google Search advertising, as well as in GP practices and Aboriginal and Torres Strait Islander Health Networks across the state.

“It will include information on how to recognise the signs of domestic and family violence and how to seek support.”

The Minister said every Queenslander has a role to play in ending domestic and family violence.

“If we are to truly tackle domestic and family violence we need cultural change in the way we treat women and girls,” Minister Fentiman said.

“Respect for women is paramount in ending violence perpetrated against them.

“And respect for women needs to start with our leaders, in our communities and in our schools.”

The campaign forms part of the broader work the Queensland Government is doing to prevent and respond to domestic and family violence.

/Public Release. View in full here.